Less than a week after our company launch at BladeShow Atlanta we set up shop at the Outdoor Retailer show in Denver, Colorado.
The team at Outdoor Retailer called us the day before their event and invited us to show off our hand-forged axes at the show. The problem was, our entire booth was still on the road back from Atlanta! But, when the largest outdoor sporting retailer conference in North America invites you to attend, one does not simply say no.
So, what do you do when you don't have a booth? You set up a forge of course! Our production team rounded up a teaching coal forge from Kilroy's Workshop. The City of Castle Rock cut us some perfect log cookies from their slash pile, and the local sign shop we have used for 15+ years came through with a sign in less than 24 hours. Loyalty, localism and community involvement pays off big time!
The show, which caters to outdoor speciality retailers, was the perfect opportunity for us to formally launch our dealer program. The show was a huge success for the All American Axe Company and we will be announcing our new dealers as they come on board. Our goal is to create a well-curated network of local speciality retailers, who love axes, camping, homesteading, and the outdoors as much, or more than you do. You won't find our hand-forged, 100% made in the USA axes just anywhere. We want it to be the bespoke experience you deserve.
We started shipping dealer orders this week. We will announce each new dealer as they come on board right here on this blog and we will add a new page showing where you can buy our axes. Soon you to be able to get your hands on one of our axes at a family-owned small business near you. And, we want your buying experience to be as fun and unique as you are. Cheers!